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Creating SMART Goals is the key to moving your business past the idea stage and into the operational stage. Each Strategy will have at least one SMART Goal to execute the strategy.

SMART is an acronym for Specific – Measurable – Achievable – Realistic – Timely.

So whilst your goal might be to make a million dollars, this is not a SMART Goal.

Think of a SMART goal as a task, because building a business involves completing a series of tasks. Some may be a simple as registering a domain name or opening a bank account.

Or maybe you need to build a website, or design a prototype.

You have a series of tasks to complete in order to get your business up and running, and this is where the power of MasterPlan really takes form.

MasterPlan helps you break up the monumental task of building a business into little bite-sized pieces. Think of it as an organised task list, so that you don’t get overwhelmed.

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